RELEASE WEEK: SUFIRO'S 'ALCHEMY' — 2BM'S FIRST ARTIST LAUNCH

It's release week at 2BM. Sufiro — the first artist we're working with at the label — releases her new single 'Alchemy' this week, and it marks the beginning of a new chapter for both the artist and the company.

'Alchemy' is Sufiro's introduction to the world in a real way: the first song with a full team behind her, pushing it out properly. Every part of the rollout, from the master to the release strategy, has been built to give the record its best possible start.

Release week is launch week. On Friday, August 21, the single goes live everywhere — Spotify, Apple Music, and every major platform — available to listeners around the world at once.

First release, first artist, first time this runs end to end. Listen to 'Alchemy'.